| North/South
Partnership: Corporate Accountability in South Africa |
By Rev. David Schilling,
Director of ICCR's Global Corporate Accountability
Program
There is a new phase in the corporate
accountability movement. Today, while many corporations
and financial institutions have returned to the new
South Africa, they are facing a religious leadership
committed to corporate accountability based on international
human rights standards that address local community
conditions and needs.
South Africa illustrates the complexity
of corporate accountability work based on the development
of global principles that have the potential to shape
corporate behavior that meets the needs of local peoples
and communities struggling to survive. The anti-apartheid
struggle was successful in getting corporations to withdraw
from South Africa. Nelson Mandela's emergence from prison
in 1990, the writing of a new constitution, the inclusive
elections in 1994 and the African National Congress
decisively winning those elections has shaped a new
South Africa that is ridding the law and the land of
racism.
Similarly, the indignities of the
pass laws, the "homeland policies," the banning
of anti-apartheid leaders, the brutality of the police
and military, segregated education, the unjust imprisonment
of thousands of people and the daily dehumanization
have largely disappeared.
However, the struggle now is more
complex. The apartheid system has burdened South Africa
with economic stagnation and unequal development made
worse by the AIDS pandemic. Corporations have returned
to South Africa but development has benefited a minority
of its citizens. A recent New York Times article, "Rarity
of Black-Run Businesses Worries South Africa's Leaders,"
reports that "whites own more than 70 percent of
the land and dominate the banking, manufacturing and
tourism industries. White-run companies control 95 percent
of the country's diamond production, 63 percent of platinum
reserves and 51 percent of gold reserves, officials
say." (New York Times, November 13, 2002)
The New Leadership
South Africa's new leadership is typified by people
like Bishop Jo Seoka, the first Black South African
to become Anglican Bishop of Pretoria. Bishop Seoka
has been instrumental in the creation of a new corporate
social responsibility organization "Bench Marks
Foundation of Southern Africa for Corporate Social Responsibility,"
an organization he chairs that was launched in Johannesburg
in March 2001 by Archbishop Desmond Tutu.
"The Bench Marks Foundation"
is made up of five religious institutions in South Africa:
The South African Council of Churches, CDT Foundation,
Industrial Mission of South Africa, Ecumenical Service
for Socio-Economic Transformation and the South African
Catholic Bishops Conference's Church and Work Office.
"The Bench Marks Foundation" is committed
to providing leadership and advocacy on ethical and
social issues related to the performance of corporations
in South Africa. The organization endorses the "Principles
for Global Corporate Responsibility: Bench Marks for
Measuring Business Performance" (The Global Principles).
The "Global Principles":
Beginnings
The Global Principles are a set of principles that spell
out a business philosophy fundamental to a responsible
company's action in a global economy. They were first
developed in late 1995 by three religious organizations
- Interfaith Center on Corporate Responsibility (ICCR)
in the US, as well as Ecumenical Council on Corporate
Responsibility of Great Britain (ECCR), and Taskforce
on the Churches and Corporate Responsibility (TCCR)
in Canada.
In October 2002 the Steering Group
of the "Global Principles" Project was invited
to South Africa by the Bench Marks Foundation to draft
the text of the third addition of the Global Principles.
This third addition would build on the first two documents
published by ICCR, ECCR and the TCCR (now known as Kairos-Canada)
and expresses a set up expectations of corporate behavior
centered on the building of sustainable communities
for people often on the edge of survival.
The October meeting was a fitting
return to South Africa for ICCR. In 1971, ICCR's religious
investor members joined the struggle to end apartheid
by seeking the withdrawal of corporations and financial
institutions from South Africa until the apartheid system
was dismantled. South Africa became the focal-point
of over twenty years of ICCR work--filing resolutions,
campaigning, going to annual shareholder meetings, raising
the moral imperative that good business practices meant
the refusal of doing business with a government that
oppressed the vast majority of its people.
Globalizing the Principles: Participation
by the South
The Global Principles first took shape as a Northern
shareholder movement. However, Bishop Seoka and three
other South African religious leaders participated in
the Hengrave Conference in Great Britain in 1999 that
brought together 53 delegates from 22 countries to expand
the "Global Principles Project" through the
participation of groups from the South. That conference
set in motion an approach built on the premise that
the most effective way to press for global corporate
accountability is to have strong connections between
Northern shareholder groups who have access to multinational
corporations and Southern groups who are close to impacts
of corporate practices on local peoples and communities.
Thus, the project has grown from
being a Northern religious shareholder project to a
broader movement of religious and non-governmental organizations
in the North and the South. It is appropriate that the
"Global Principles Project" gathered in South
Africa to participate with South African religious partners
in a new phase of the corporate accountability movement.
The Steering Group-made up of Helga
Birgden, Australia; Daniel Gennarelli, Canada; Hildebrando
Velez, Colombia; Crispin White, Great Britain; Chan
Kawai, Hong Kong; Jo Seoka, South Africa; and David
Schilling, United States--gathered in a retreat center
near Pretoria to begin its drafting work based on feedback
received from organizations and individuals throughout
the world. For a full week the group met from 8:00 AM
until 10:00 PM discussing the issues, drafting text,
debating until there was agreement. Animated discussions
focused on such questions as: "How can corporations
take concrete actions to address the HIV/AIDs pandemic?"
"How can communities have a say in the type of
business development that enters their community?"
"When are the times when local communities must
say 'no' to corporate activity that destroys community
values, and after saying 'no,' how can they economically
survive?"
Sustainable Communities
Key discussions centered on poverty, the gap between
the rich and the poor, those marginalized by the current
form of globalization and what enhances the potential
for sustainable communities. The draft of a new introduction
to the "Global Principles" says in part:
"Ecological degradation and
social deprivation threaten the survival of human society.
This document and its accompanying processes approach
questions of the responsibility of corporations with
the expectations of a Global Network of people and communities
who hold these concerns as central to their agenda:
· A demand for a sustainable
system of production and distribution and for the preservation
of the environment for present communities and for future
generations;
· An appeal for a more equitable system for the
distribution of the economic benefit of production;
· An insistence for the participation of those
most hurt by the activities of corporations in the decision-making
processes of companies;
· A requirement for the creation of an awareness
that corporations need to consider not only the response
of consumers to their activities but that of all those
who are stakeholders in their operations.
· A requirement for the opportunities of life
and freedom for all humanity;
To meet these principles we believe
that it is necessary that certain specific courses of
action are followed when corporations are conducting
their managerial functions in order that those who are
affected by them will be considered and represented."
Corporations can play a positive
role by establishing policies and practices that seek
long-term business relationships in local communities,
that provide mechanisms for regular consultation with
community stakeholders and that evaluate all of its
business operations in light of community sustainability.
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