<<
Back to Press Releases
Holiday Shopping Season Warning: Video Games
Ten Most Violent Video Games Should Not be on Holiday
Shopping Lists For Children
Retailers and Industry Urged to Clean up Sales, Ratings
Grand Theft Auto: San Andreas and Halo 2 Highlighted
As Off Limits for Young Children; Unwary Adult Shoppers Not Aided by Weak, Poorly
Promoted Rating System and Confusing Ads.
NEW YORK CITY//November 23, 2004//Five leading parent, church and women's groups
along with New York City Council Member Eric Gioia today issued a "10 worst
violent video game" list in the hopes of alerting unwary parents and grandparents
to the blood-soaked and anti-social content of the games that might otherwise
be purchased as holiday gifts for children. In a joint statement, the groups
also urged retailers to stop selling the inappropriate games directly to children
and called on the industry to come up with an improved and more widely promoted
game rating system that parents can understand.
The five groups -- the Interfaith Center on Corporate Responsibility (ICCR),
the National Council of Women's Organizations, Mothers Against Violence in America,
Center for Advancement of Public Policy, Justice and Witness Ministries of the
United Church of Christ and NYC Council Member Eric Gioia -- highlighted 10
video games as the worst in terms of violence (in alphabetical order): (1) Doom
3; (2) Grand Theft Auto: San Andreas; (3) Gunslinger Girls 2; (4) Half Life
2; (5) Halo 2; (6) Hitman: Blood Money (releases in 2005); (7) Manhunt; (8)
Mortal Kombat: Deception; (9) Postal 2; and (10) Shadow Heart. The list of problem
games also extends to all earlier versions of the problem games, such as the
Grand Theft Auto series and Hit Man series. The groups also voiced their concerns
about a free, Web-based game "America's Army," which is used to promote
enlistment in the U.S. Army, but is accessible to the youngest of children.
Sister Pat Wolf, executive director, ICCR, said: "To parents and grandparents
faced with confusing advertising and a vague and poorly promoted rating system
for videogames, I say this: Take the time to learn about the worst games and
steer clear of them. While I doubt that many parents or grandparents would deliberately
put a copy of Grand Theft Auto: San Andreas in the hands of a pre-teen, it is
all too easy to see how that could happen today. Many adults who have not played
video games may not realize that these 'games' will typically force an impressionable
child to kill in order to 'win.' Adults buying video games for children need
to understand that the game makers and retailers are not on their side when
it comes to these violent video games. This fast-buck-at-any-cost mentality
is something that is a real danger to kids."
Pamela Eakes, president and founder, Mothers Against Violence in America, said:
"No parent or grandparent should succumb to the pressure from a young child
who requests one of these violent video games, which put the player in the positions
of a mass murderer, a gun-wielding street thug, an abuser of women, an indiscriminate
sniper, a cop killer and so on. There is no seven- or eight-year-old child in
America who will be well served in any way by gaining access to these cesspools
of bloodlust, degradation of women and racial stereotyping. I wonder what it
will say to a child if they receive such a game from a parent or grandparent,
no matter how unwitting the gift giver might be."
NYC Council Member Eric Gioia, chair of the Committee on Oversight and Investigations
in the New York City Council, said: "Some retailers are allowing children
and teenagers to purchase the most violent, the most graphic, and the most sexually
explicit video games ever created, notwithstanding ratings and warnings on the
packaging. An investigation I conducted last year showed a minor could walk
into almost any store selling video games in New York City and purchase them
without difficulty. But killing cops, beating women, and committing hate crimes,
are not something I want my children practicing, in living, vivid, color. The
video game industry asked for a chance to let self-regulation work, and we've
given it to them. In a few weeks, we will see the results when I release my
follow-up investigation. In the meantime, I renew my request to all retailers
to act responsibly; keep adult content away from our kids. And to parents, I
remind them that a well-informed parent is our best weapon against the distribution
of inappropriate, potentially harmful video games to children."
Dr. Martha Burk, president, Center for Advancement of Public Policy and chair,
National Council of Women's Organizations, said: "Video game retailers
must commit to keeping video games with graphic violence or strong sexual themes
out of the hands of children. The best way to do this is to not sell the games.
Corporate responsibility must mean more than meeting minimal rating standards,
which presently serve the industry far more than they serve the consumer. Retailers
must develop their own standards in regards to the marketing of these types
of games, and disclose how they are implementing and complying with these standards.
Too many newspaper ads today mix in the videogames for toddlers with videogames
no child should see. And on Amazon.com, when you pull up Half Life 2, you find
that a purchase will be rewarded with a stuffed Shrek 2 doll. That makes the
violent video game seem like something designed for kids."
Dr. Bernice Powell Jackson, executive minister and officer, Justice and Witness
Ministries of the United Church of Christ, and president, North American Region
of the World Council of Churches, said: "Our concern about these violent
video games is not guesswork. For example, there is ample evidence today that
playing violent video games leads to increased aggressive thought, feelings
and actions. We also have considerable anecdotal evidence of the fact that parents
don't understand the industry rating system. And retailers must stop turning
a blind eye when it comes to sales to children. This is a huge problem: A New
York City Council study found that such purchases by children of inappropriate
games happened in 34 out of 35 stores. These games are bad for kids. The rating
system does not work. Retailers are making a mockery of the supposed limits
on sales. All of this paints a very unattractive picture of a violent video
game 'system' in America that just does not work at all."
HIGHLIGHTS OF THE JOINT STATEMENT
The statement from the five groups reads, in part, as follows:
"Video games have emerged as a popular form of entertainment, with 70
percent of children living in a home with at least one video game player, and
33 percent with one in their bedrooms. $7 billion were spent in the United States
in 2003 on video and computer games. We are speaking today to corporations in
the video game industry, and to adults who will be purchasing video games as
holiday gifts for children. We believe that corporations in the video game industry,
who may pride themselves as good corporate citizens, must assume greater responsibility
in ensuring that violent interactive entertainment is not accessible to children
and youth ...
We call on the marketers and sellers of video games to: publish standards for
marketing video games that encourage or reward players for performing acts of
violence and brutality, and that depict images demeaning to women and minorities;
place M-rated games in a location separate from other games in stores; post
signage describing the video games ratings systems; and evaluate and report
on their enforcement and compliance programs of policies to prevent minors from
purchasing violent video games ...
We urge those who purchase video games for children, or allow children to purchase
such games, to do so with great care ... We encourage parents to exercise their
power as consumers and hold retailers accountable for the way that violent video
games are marketed and sold. Parents need to visit retailers and find out how
they display the games and how stores enforce the current ratings system. They
should urge retailers to stop selling violent games or at the very least separate
them from child-friendly ones. They can advocate by writing to companies and
letting them know their concerns about the marketing of violent entertainment
media. They can find out what their internet service providers are doing to
prevent children from purchasing or playing violent video games online."
ABOUT THE GROUPS
The Interfaith Center on Corporate Responsibility is a 30-year-old international
coalition of 275 faith-based institutional investors including denominations,
religious communities, pension funds, healthcare corporations, foundations and
dioceses with combined portfolios worth an estimated $100 billion. ICCR members
utilize religious investments and other resources to change unjust or harmful
corporate policies, working for peace, economic justice and stewardship of the
Earth. ICCR members including Christian Brother Investment Service, Boston Common
Asset Management, Sinsinawa Dominican Sisters, Trinity health, Sister of St.
Francis of Philadelphia, Sister of Charity of New York will be filing shareholder
proposals to major video game retailer on this issue.
Mothers Against Violence in America (MAVIA) is dedicated to preventing violence
by and against children through education, outreach and advocacy. Founded in
1994, MAVIA is a national leader in the field of violence prevention. Through
a powerful network of advocates, MAVIA is creating strong and effective partnerships
with school, business and community leaders in cities across America.
The National Council of Women's Organizations is the nation's oldest and largest
coalition of women's groups. NCWO members include activist, business, church,
legal, and policy organizations working for women's equality worldwide, and
collectively represent 10 million women in the United States.
Eric Gioia is chairman of the New York City Council's Oversight and Investigations
Committee. Gioia's hard-hitting investigations have uncovered waste and mismanagement
citywide, and have shed light on such problems as defective bulletproof vests
sold to the NYPD and the unlawful charging of sales tax. Last year, Gioia released
a report that found 97 percent of retail stores surveyed had sold M (mature,
17+) -rated video games to minors. Gioia has been active in reaching out to
and educating parents on ways to identify video games that are inappropriate
for children. Gioia was elected to the New City Council in 2001 by the largest
margin in the City.
Justice and Witness Ministries, one of four Covenanted Ministries in the United
Church of Christ, helps local congregations and all settings of the church respond
to God's commandments to do justice, seek peace, and effect change for a better
world.
CONTACT: Ailis Aaron, (703) 276-3265, or aaaron@ hastingsgroup.com.
EDITORS NOTE: A streaming audio recording of a related news event will
be available on the Web as of 5 p.m. EST on November 23, 2004 at http://www.iccr.org.
A separate streaming video link at the same URL will contain highlights
of violence-filled video game promotional clips that are readily available on
the Web today to the youngest of children with access to a computer.
<<
Back to Press Releases
|