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One of the concerns of the Militarism and Violence in Society Working Group is the inappropriate marketing of violent video games to youth. Corporations must assume greater responsibility for education about, and enforcement of, rating systems and guidelines applicable to violent interactive videos.


 

 

Tuesday, March 30, 2004

New York City Council, Committee on Consumer Affairs
Public Hearing on Violent Video Games
Chairperson Philip Reed

Testimony by Claire Regan
Sisters of Charity of New York

My Name is Sr. Claire Regan and I am a Sister of Charity of New York. We are members of the Interfaith Center on Corporate Responsibility and I assist in the Violence and Militarization of Society Working Group. I speak to you today as a religious investor, especially on the matter of retailers and their role in the disposition and sale of video games.

I am deeply concerned about the prevalence of violence in our society and violent images in our media. Children from an early age are formed by images, often graphic of mortal combat and sexual activity. Ratings systems exist for television and movies which have existed for years and which were supported by broad-based efforts to educate the public as to their use. In the video/computer games industry we have an industry-based, voluntary ratings system that does little to reach beyond the scale of major retailers.

The FTC study in June, 2002 (1) found that retailers allowed 69% of unaccompanied minors aged 13 to 16 to purchase games rated as Mature by the Entertainment Software Rating Board (ESRB) As concerned consumers and as government we must do all that we can to assure retailers do not continue to afford such easy access to violence for our youth. Though retailers freely admit to having carding systems, policies, signs, and labels in place, the key question is how well are these policies enforced by the company? How completely and regularly are they audited for policy compliance? The Council's own report of last December(2) showed that compliance to be abyssymal. When 34 of 35 underage consumers can purchase materials that are patently for adult viewing only, I feel we have fallen short of our moral and societal obligation to protect and guide the development of our children.

Retailers must be required to properly post their ratings information and policies. They must be required to separate for sales purposes, materials rated Mature or Adults Only. These displays if not locked, should clearly be out of the reach of younger consumers who often buy these games unescorted by a parent. Retailers should be required to do their share to educate the public on the ratings system and to work to assist the rating system's updating and designs planned for the 2004 Christmas season.

The City's Consumer Affairs Department must enforce "carding" systems, which allegedly are in place to prevent illegal sales. Just as tobacco and alcohol sales age restrictions are required to be posted and subject to audit, so should the sales of video games with violent and sexual content be monitored. How companies market their video games is an important area for government oversight. Beyond product placement decisions, questions about pricing, promotion, advertising outlets and messages require some degree of societal accountability.

It is obvious from sales data (3) that violent games (rated M) consisted of eight of the top twenty best selling computer and video games. In our society sex and violence sells. Where efforts have been made to restrict sex and violence in films and on television, we likewise must support efforts to restrict children's access to materials inappropriate for their viewing in the video and computer games industry.

As a shareholder, I want to hold my company to the highest standards of moral and ethical performance. Such performance translates to the bottom line profitability and long term standing of the company. Investors should reward good corporate citizenship. I feel most deeply that we owe a moral obligation to society to hold corporations and governments accountable to their best performance.

We need to mentor our youth and engender in their development, a healthy perspective on peace making and alternatives to violence. This City Council in passing these measures could go a long way in its role to safeguard the growth of our youth and the enrichment of our society. I commend you for your sincerity in these measures, your comprehensive approach and your detailed analysis of the scope of the problem.